This is a branding project done by my group of MBA student at International University of Japan (IUJ). The purpose of this project is to create a brand for tourism industry in Niigata prefecture, Japan. After 3 months of working very hard on tourism industry and applying brand management techniques, we have completed a project with the brand: Niigata, All about Experience.
I have leanred a lot through this project especially team leading skills. We have strarted the project with enthousiasm. However, problems araised when team members did not meet time schedule or did not come to the group meetings on time. Finally, we have worked head by head to complete this project with an excellent presentation to the gouvernment of Niigata prefecture.
To get a report of our project, please contact me.
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