Wednesday, March 26, 2008

Case: Nordstrom

Individual Case write-up: Nordstrom

Date: May 21, 2007 Student name: Pham Thi Thuy Ha (2A5026)

The case does not provide information about the evaluation and compensation for some positions such as assistant buyers, department managers and store managers. Therefore, I only focus on changes at some position and address only some critical points because there are a lot of evaluation criteria applicable for buyers and sellers.

Changes in evaluation criteria

Position

Current

Suggested changes

Reason

Office

assistants

- sales increase

- gross margin improvement

- inventory turns

- Delete sales increase

- Add vendor relationship management

- Sales increase should be used to evaluate people in the front line

- Maintain good relationship with vendors is critical to business

Buyers

- sales increase

- gross margin improvement

- inventory turns

- leading buyers

- Delete sales increase

- Add vendor relationship management

- Add vendor evaluation and selection

- Sales increase should be used to evaluate people in the front line.

- Maintain good relationship with vendors is critical to business

- Vendor evaluation & selection is important in buying process

Changes in compensation system

Position

Current

Suggested changes

Reason

Salespeople

1. Pay by commission or hourly wage

1. Based pay salary

Guarantee basic earnings

2. Additional incentives based on sales results for top performers

No change

3. Company-wide recognition for top performers

No change

4. Promotion route: sales person to department manager, larger department manager, assistant buyers, buyers, store manager or divisional merchandize manager or regional merchandize managers

4. Promotion route: sales person to department manager, larger department manager, store manager, regional managers

- Sales & merchandizing require are different skills and knowledge.

- Limited promotion opportunity if this person is not suitable for a buying position.

5. Commission based on sales results

Motivate salespeople to increase sales

Assistant buyers

Promotion route: assistant buyers, buyers, store manager or divisional merchandize manager or regional merchandize managers

Promotion route: assistant buyers, buyers, divisional merchandize manager or regional merchandize managers

Buyers should be transferred to front line under job relocation but not under promotion

Office

assistants

1. Salary

No change

2. Bonus based on:

- sales increase

- gross margin improvement

- inventory turns

2. Bonus based on:

- gross margin improvement

- inventory turns

Sales increase should be used to evaluate salesperson, department managers, store managers and regional manager

Buyers

1. Salary

No change

2. Bonus based on:

- sales increase

- gross margin improvement

- inventory turns

2. Bonus based on:

- gross margin improvement

- inventory turns

Sales increase should be used to evaluate salesperson, department managers, store managers and regional manager

3. Promotion route: buyers, store manager or divisional merchandize manager or regional merchandize managers

3. Promotion route: buyers, divisional merchandize manager or regional merchandize managers

Buyers need knowledge and skills to work on front line

4. Quarterly cash reward for leading buyers

No change

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